GoodStuff has left the barn.

That’s ok… A new experience is coming soon… And we can still talk…

7x
Sustainable Revenue Growth
Results-focused Leadership

data-driven strategy, Accountable Leadership, cutting-edge sales technology, and winning culture.

Expertise:

  • AdTech / MarTech
  • E-Commerce / Retail Media
  • Digital Advertising
  • CRM / CDP / Omni-Channel
  • Machine Learning & AI
  • Natural Language Processing
  • HealthTech / SecureTech
  • FinTech / Financial Services
Data Driven Strategy

I use customer and market insights to execute efficient strategies, including Account-Based-Marketing, Product-Led, Customer-Led, and Sales-Led Growth.

Accountable Leadership

I take ownership of sales outcomes, setting clear goals, tracking progress, and adapting strategies as needed.

Sales Technology

I leverage the latest sales technology and AI to optimize processes, improve efficiency, and drive revenue growth.

Winning Culture

I build collaborative, high-performing sales teams focused on exceeding targets and delivering exceptional customer experiences.

Experience

2
Vice President of Sales and Marketing
2020-2023

As the 1st employee, I helped a founder bring innovative AI / NLP to market, creating and selling multiple SaaS products.

Owned P&L, GTM Strategy, B2C and B2B Product Creation and Monetization, Marketing, Sales and Customer Success.

Created and presented investor pitch decks, helping to secure seed funding.

Grew ARR to $10MM in 2.5 years with clients: Motley Fool, Rakuten, Media.net, H.I.S. Japan and AutoWeb.

1
Vice President of Sales and Customer Experience
2019-2020

Built and led Enterprise and Mid-Market sales teams to 300% growth.

Built SDR and customer experience teams.

Developed compensation plans, sales playbooks, and GTM strategy. 

Clients include AthenaHealth, Delta Dental, Beth Israel Lahey Health, 1-800 Contacts, BCBS, and Gannett.

3
Co-Founder, Chief commercial Officer
2018-2019

Built a digital marketing agency focused on delivering transparent results to Mid Market client base.

Sold stake in award-winning agency to cofounders.

4
Senior Director / Mid-Market Sales Leader
2004-2017

Led Yahoo’s Mid-Market Sales teams, scaling ARR from $12MM to $104MM amid 3 CEO changes, MSFT bid,  AOL merger and Verizon takeover. 

Hired and mentored 200+ sellers, opened remote offices, drove product innovation and sold 100’s of millions of dollars across Search, Native and Programmatic Display.

Channel and Affiliate Partnerships
2004

Created and launched Channel Sales and Affiliate Marketing programs for the first P2P Lending Platform. 

Account Director
2002 -2004

A boutique sales team that sold quant feeds and predictive models based on insider trading data (the legal kind). 

Founder, CEO
1999-2001

Secured funding and launched startup. Our Real Estate SaaS was the first to pull MLS Listings onto agent sites. 

Management Leadership Trainee
1998-1999

First job out of school. This role gave me visibility into every facet of banking. Sales found me quickly.

Recent "Good Tools"

I’ve created lots of tools to help scale revenue. Occasionally I publish them because I think others might find them useful. Here are a few: 

Portfolio

some of the Good Stuff I've done.

1999
It secured funding, gave me my first whack at P&L Ownership, Investor Relations and Product Management. I built it into the first SaaS CRM platform to pull MLS listings directly onto Broker sites... and the company still exists today!
2008-2016
Every year, Yahoo would ask employees what they thought of their leaders. I was honored to consistently earn a spot in the top percentile...
2018
I built this site to help my kids sell Girl Scout Cookies and... along the way, we donated 120+ boxes to charity.

They were just talking about me... All good things, all good things...