Sales Leadership and Strategy

Winning Pitch

A critical pitch, created from scratch, selling things that technically didn’t yet exist.

Background

Rakuten Chief Data Officer asked for help selling our NLP technology into Rakuten.

Goal

Sell a product that currently was not in existence to a top global company.

Tactic

Construct a storyline around the power of our tech, cost / benefit, and cultural alignment.

Result

Largest sale to date with forecasted ARR of $2MM+ at deal close.

Summary

Challenges to overcome when bringing a new product to market include:
• Helping clients see your vision
• Showing them why they should care
• Convincing them you can do something you haven’t done yet

This deck accomplished all 3.

The biggest challenge in creating this story was taking 50+ pages of information no one cares about and consolidating it into 5 pages about which our audience does care.