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We were a brand-new company with no clients, no revenue, and no reputation—just a strong pipeline I had built from scratch.
I wanted to thank decision-makers who had taken my calls, and do it in a way that was personal, authentic, and add value.
Create a meaningful touchpoint that would keep our brand top-of-mind with key decision-makers.
The plan? Spend less than $1,000 on something low-risk yet high-reward, setting the stage for a strong start to the new year.
I co-branded Tile Bluetooth Trackers as holiday gifts for top prospects—thoughtful, yes, but also strategic.
These gifts were useful and perfectly reinforced our brand’s focus on using A.I. to “help people find what they are looking for”.
This small holiday gift did more than spread cheer – it opened doors. Recipients sent thank-you-notes asking to get time on the calendar, and two of those meetings led to new client deals in Q1.
Bonus: I like to think we found a few sets of keys along the way.
When you’re launching a new product with no budget but big goals, you have to get creative. This campaign was a classic “growth hack,” turning a small holiday gesture into real business impact.
Here’s how it worked:
TLDR:
Campaign: $1,000 Co-Branded Tile Bluetooth Tracking Tokens as holiday gifts, aligning our brand with our core value prop.
Results:
Who doesn’t appreciate a thoughtful gift during the holidays? This one hit the mark by pairing our value proposition with an already trusted and established brand.
Providing value without expecting much in return is a game-changer. When done right, it’s not just efficient—it’s a demand-generation powerhouse.
